Craft Syndicate

Motion Design / Production / Editing / Animation / Music Supervision

Brief: Let's make a TV Show on Social Media

Both the brand and agency wanted to make branded documentary series based on a contest that gave up and coming talent and opportunity to be mentored by greats in their respective fields.

Craft Syndicate Stills 05
Craft Syndicate Stills 03
Craft Syndicate Stills 11
Craft Syndicate Stills 09
Solution: No Budget [Small Budget], No Problem

Working with the agency, we developed a series of concepts that would use animation, b-roll, and primary footage to tell the stories in a short yet engaging form. We also built a rapport with the documentary subjects to help us capture the content we needed. We managed to create the content that built an audience and sustained the campaign for several years – longevity few campaigns can enjoy.

Season 5: Music - Rick Ro$$, Ray Murray & Nipsey Hussle, Zaytoven

Call to Entry

Rick Ro$$, "Collaboration Makes Amazing Work"

Ray Murray, "What Defines A Producer"

Nipsey Hussle, "When You Got It, Build On It"

Call to Entry Reminder

Rick Ro$$, "Don't Put A Timeframe on Success"

Ray Murray, "Nurture Talent"

Nipsey Hussle, "Do One Thing At A Time"

Ray Murray & Fly, "Storytelling"

Ray Murray & Fly, "Jamming"

Team A Studio Collaboration

Team B Studio Collaboration

Season 4: Fashion - Ouigi Theadore

Call to Entry

Ouigi, "Early Lessons"

Ouigi, "The Ideal Mentee"

Call to Entry Reminder

Ouigi & Drue Collab Day 1

Fashion Fitting

Season Three - Film, Datari Turner, Damon Dash

Coming Soon...

Season Two - Music, Don Cannon

Coming Soon...

Season One - Fashion, Jeff Staple

Selected Works

Amazon PayBrand Video

Craft SyndicateSocial Campaign

LSI 720Brand Video

We MakeBrand Video

HPE DoodlesSocial Campaign

Amazon Pay FasterBrand Video

Neurelis Unbranded DCEBranded Video


Axel Gimenez
Brooklyn, NY

Phone: +01 310 403 8198


© AGBK 2020
Video Content Production & Development