Creative Direction / Motion Design / Production / Editing / Animation / Music Supervision
LSI Industries, a company with a long history, developed modern, technical solutions and needed an updated brand to tell their new story. LSI, rebranded as 720, needed a video to showcase their new position.
LSI wanted to film at there location & factory in the Midwest. While they offer high-tech solutions, their offices stayed back in the 1970s. Thus, we had to make their space look modern with no budget to update anything.
Filming close up on the teams while keeping a shallow depth of focus, we managed to turn an old, worn office, into a high-tech space where you expect the innovations that LSI create to come from.
The final video beautifully captures the scope of LSI’s capabilities as 720 – a modern, forward-thinking brand.
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Video Content Production & Development