LSI 720 Brand Video

Creative Direction / Motion Design / Production / Editing / Animation / Music Supervision

Brief: Bring and old brand back to the future

LSI Industries, a company with a long history, developed modern, technical solutions and needed an updated brand to tell their new story. LSI, rebranded as 720, needed a video to showcase their new position.

LSI wanted to film at there location & factory in the Midwest. While they offer high-tech solutions, their offices stayed back in the 1970s. Thus, we had to make their space look modern with no budget to update anything.

Solution: A lot of art diection and long lenses

Filming close up on the teams while keeping a shallow depth of focus, we managed to turn an old, worn office, into a high-tech space where you expect the innovations that LSI create to come from.

The final video beautifully captures the scope of LSI’s capabilities as 720 – a modern, forward-thinking brand.