Amazon Pay Holiday Gift Guide

Account Management / Creative Development / Creative Direction / Motion Design / Production / Editing / Animation / Music Supervision

Brief: Let's make unboxing videos!

Everyone loves an unboxing video and Amazon Pay wanted to incorporate some of their partner brands in some new content for the holidays. 

I loved the idea and wanted to add some simple things to make the videos more inviting for the season.

Solution: Real unboxings with real people

To find the balance of authentic reactions with high production value, we turned to actual Amazon employees to do the unboxing at a soundstage near their offices. I set an inviting tone that let them shine on stage.

Selected Works

Amazon PayBrand Video

Craft SyndicateSocial Campaign

LSI 720Brand Video

We MakeBrand Video

HPE DoodlesSocial Campaign

Amazon Pay FasterBrand Video

Neurelis Unbranded DCEBranded Video


Axel Gimenez
Brooklyn, NY

Phone: +01 310 403 8198


© AGBK 2020
Video Content Production & Development