Amazon Pay Holiday Gift Guide

Account Management / Creative Development / Creative Direction / Motion Design / Production / Editing / Animation / Music Supervision

Brief: Let's make unboxing videos!

Everyone loves an unboxing video and Amazon Pay wanted to incorporate some of their partner brands in some new content for the holidays. 

I loved the idea and wanted to add some simple things to make the videos more inviting for the season.

Solution: Real unboxings with real people

To find the balance of authentic reactions with high production value, we turned to actual Amazon employees to do the unboxing at a soundstage near their offices. I set an inviting tone that let them shine on stage.

Contact

Axel Gimenez
Brooklyn, NY

Phone: +01 310 403 8198
Email: axel@agbk.nyc

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Video Content Production & Development